My Leaps Mag article: Is biotech getting a facelift?


December 8, 2020. Coverage of non-Covid biotech stories by major media outlets has dropped 32 percent since the pandemic came to dominate the news cycle - as it should - this past March. Stories on artificial intelligence? They're actually up 1 percent. That's according to my research with Commetric, a company that assesses media reputations of companies from many business sectors.

What gives? Why would technology sections of newspapers let biotech stories disappear, while maintaining the same spotlight on digital tech?

My latest article in Leaps Magazine takes a look at this issue and how COVID is changing the public's perception of biotech, which could drive more media coverage.

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